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Time to get on Facebook?

01/09/11: Travel industry experts believe the web has had its day and Facebook is the place to be. With a more than 20 per cent growth in the ‘travel brand Facebook community’ in the first quarter of 2011 the big global brands are now using Facebook as an alternative to search. A new report – L2 Digital IQ Index: Travel 2011 – conducted in the US earlier this year shows Facebook accounts for 12.3 per cent of all consumer time on the internet so it’s no wonder travel companies (and the odd travel blogger) are making the move. Read the full report.

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